CAJ | 학술논문

数字传播方式的诞生导致了人类交流方式的转变。科技力量推动了数字多媒体技术的进步，也为数字多媒体广告设计开拓了广阔的发展空间。富于交互体验性的数字多媒体广告设计由独白转向了对话，为广大受众提供了全新的感官世界，唤起了广告与受众之间的情感互动，带来了详尽的、及时的、无限量的广告信息。个性定制的、灵活多维的交互体验广告设计正在掀起一场广告设计发展历程中的新变革。
수자전파방식적탄생도치료인류교류방식적전변。과기역량추동료수자다매체기술적진보，야위수자다매체엄고설계개탁료엄활적발전공간。부우교호체험성적수자다매체엄고설계유독백전향료대화，위엄대수음제공료전신적감관세계，환기료엄고여수음지간적정감호동，대래료상진적、급시적、무한량적엄고신식。개성정제적、령활다유적교호체험엄고설계정재흔기일장엄고설계발전역정중적신변혁。
The birth of digital modes of transmission led to changes in the way of human communication. The power of technology has promoted the advancement of digital multimedia technology and opened a broad space for digital multimedia advertising design. Digital multimedia advertising design is of rich interactive experience and its shift from monologue to dialogue provides a whole new sensory world for the public, evoking feeling interaction between the advertisements and audience, and bringing them detailed, timely, and unlimited advertising information. With its personal - customized, flexible and multi - dimensional interactive experience, advertising design is stirring up a new reform in the development of advertising design.