CAJ | 학술논문

文化创意美食街区是满足休闲文化消费与城市历史街区复兴的新模式，并逐渐成为杭州旅游与文化创意融合发展的新典范。对其商业网点业态结构的分析与研究，有助于街区更好地开发、建设与运营管理，起到优化布局和调整结构的作用。从硬件设施、商业网点业态结构、餐饮业态结构以及消费群体四个方面系统分析杭州文化创意美食街区的特点，并提出相应的优化建议。
문화창의미식가구시만족휴한문화소비여성시역사가구복흥적신모식，병축점성위항주여유여문화창의융합발전적신전범。대기상업망점업태결구적분석여연구，유조우가구경호지개발、건설여운영관리，기도우화포국화조정결구적작용。종경건설시、상업망점업태결구、찬음업태결구이급소비군체사개방면계통분석항주문화창의미식가구적특점，병제출상응적우화건의。
Cultural and creative food court is a new model for meeting the requirement of leisure cultural consumption and urban renovation of historic district , and has become the convergence model between tourism and cultural creation in Hangzhou .The study on the structure of commercial network format promotes better development , construction and operation of the court , and op-timizes the layout and plays the role of structural adjustment .From the four areas of hardware facilities , commercial networks for-mat structure, catering industry structure and consumer group , this paper analyzes the characteristics in Hangzhou's cultural and creative food court , and proposes relevant optimization suggestions .