CAJ | 학술논문

运用SWOT法,剖析安徽省健身娱乐业发展的优势、劣势、机遇和挑战,为健身娱乐业发展战略的制定提供依据。认为：当前安徽省健身娱乐业发展的优势有劳动力成本低等;劣势有人力资源总体素质不高、场所设施问题较多、健身指导技术和经营方式滞后、营销水平和服务差异化程度低等;面临的机遇是有利的政策、经济与城镇居民可支配收入和消费性支出较快增长、人口素质与城镇化水平提升等;面临的挑战是市场增长较慢、消费者讨价还价能力增强等。
운용SWOT법,부석안휘성건신오악업발전적우세、열세、궤우화도전,위건신오악업발전전략적제정제공의거。인위：당전안휘성건신오악업발전적우세유노동력성본저등;열세유인력자원총체소질불고、장소설시문제교다、건신지도기술화경영방식체후、영소수평화복무차이화정도저등;면림적궤우시유리적정책、경제여성진거민가지배수입화소비성지출교쾌증장、인구소질여성진화수평제승등;면림적도전시시장증장교만、소비자토개환개능력증강등。
The paper draws upon SWOT method to analyze the strengths,weaknesses,opportunities,and threats of Anhui fitness and entertainment industry,aiming to offer the basis for strategy-making.Its strengths include the low manpower cost,etc.;weaknesses include the poor quality of human resources,many problems existing in facilities,backward fitness direction and operational way,low level of marketing and lack of service difference,etc.;opportunities mainly involve favorable policies,rapid growth of the economy and urban resident income and expenditure,promotion of population quality and urban level;threats mainly involve the slow growth of market,intensification of consumer capability for bargaining.