对外经贸
對外經貿
대외경무
Heilongjiang Foreign Economic Relations and Trade
2012年
2期
142-143
,共2页
应用型人才%案例教学%模拟实训%市场营销
應用型人纔%案例教學%模擬實訓%市場營銷
응용형인재%안례교학%모의실훈%시장영소
applied talents%case teaching%simulation training%marketing
市场营销专业是集应用性和实践性为一体的专业,为了培养符合市场需求且具有较强专业核心能力和较高综合素质的应用型人才,教师应在教学中创新和改革教学方法。从课堂案例教学、实验室模拟实训和实践教学等方面探讨市场营销专业教学方法改革,以使该专业的教学方法进一步优化。
市場營銷專業是集應用性和實踐性為一體的專業,為瞭培養符閤市場需求且具有較彊專業覈心能力和較高綜閤素質的應用型人纔,教師應在教學中創新和改革教學方法。從課堂案例教學、實驗室模擬實訓和實踐教學等方麵探討市場營銷專業教學方法改革,以使該專業的教學方法進一步優化。
시장영소전업시집응용성화실천성위일체적전업,위료배양부합시장수구차구유교강전업핵심능력화교고종합소질적응용형인재,교사응재교학중창신화개혁교학방법。종과당안례교학、실험실모의실훈화실천교학등방면탐토시장영소전업교학방법개혁,이사해전업적교학방법진일보우화。
Marketing major is a set of applications and practical. In order to bring up the applied talents meeting market demand and possessing a strong professional core competencies and higher overall quality , teachers should innovate and reform teaching methods. Through case teaching and laboratory simulation training and practice teaching, exploring the teaching methods reform on marketing major will optimize further teaching methods.
