CAJ | 학술논문

以旅游管理专业教师和旅行社工作人员为调查对象，运用文献分析、深度访谈和德尔菲等方法，构建导游人员职业能力体系。研究认为，导游职业能力指标体系分为3层：第一层为目标层，即导游职业能力最终目标}第二层为标的层，包括职业知识、职业技能和职业品质3个层面；第三层为属性层，由18个属性所构成。运用层次分法计算各指标所赋予权重，并对学界和业界两类专家进行比较，结果发现，在职业品质、景点知识、推销或导购等指标上．学界和业界存在显著差异，并对差异产生原因进行了分析．
이여유관리전업교사화여행사공작인원위조사대상，운용문헌분석、심도방담화덕이비등방법，구건도유인원직업능력체계。연구인위，도유직업능력지표체계분위3층：제일층위목표층，즉도유직업능력최종목표}제이층위표적층，포괄직업지식、직업기능화직업품질3개층면；제삼층위속성층，유18개속성소구성。운용층차분법계산각지표소부여권중，병대학계화업계량류전가진행비교，결과발현，재직업품질、경점지식、추소혹도구등지표상．학계화업계존재현저차이，병대차이산생원인진행료분석．
Through investigating the teachers of tourist management and the guides in tourist agency, this study constructs the index system of guide vocational competency by the methods of documents analyse, deep interviewing and Delphi. From this study, we can see that tourist guide vocational competency index system is divided into three hierarchies. The first hierarchy is the fi- nal objective of tourist guide vocational competency; The second is the label hierarchy, containing professional knowledge, professional skill and professional quality. The third is the attribute hierarchy, containing 18 indexes. Getting the experts＂ weight on each ability index by AHP, and comparing the academic experts with industry experts＇ opinions, the result indicates that there are many outstanding differences by experts in professional quality, attractions knowledge, marketing and so on. The paper gives some explanation to those differences.