如何提升监理企业的雇主品牌竞争力
여하제승감리기업적고주품패경쟁력
On how to promote the brand competitiveness of employers in supervision enterprises
  • 万方数据
    山西建筑 산서건축
    SHANXI ARCHITECTURE
    2012年 14期 249-250 ,共2页

    高春玉%石玉德

    고춘옥%석옥덕

    雇主品牌%正确的人才理念%物质和精神 僱主品牌%正確的人纔理唸%物質和精神
    고주품패%정학적인재이념%물질화정신
    employers' brand%correct talent idea%material and mind
    针对如何提升监理企业雇主品牌竞争力的问题，从物质和精神两方面分析了员工的基本价值诉求，并通过实例分析，总结了从这两方面入手可提升雇主品牌竞争力的管理方法和思想，以指导实践。
    침대여하제승감리기업고주품패경쟁력적문제，종물질화정신량방면분석료원공적기본개치소구，병통과실례분석，총결료종저량방면입수가제승고주품패경쟁력적관리방법화사상，이지도실천。
    Aiming at the issue on how to promote the brand competitiveness of employers in supervision enterprises, the paper analyzes the basic value appeal of employees from the material and mind aspects, and sums up the management methods and thoughts for promoting the employers＇ brand competitiveness from the two aspects, so as to direct the practice.
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