CAJ | 학술논문

伴随《百家讲坛》的热播,争议之声渐起,这与它后期的市场定位密切相关。由于栏目目标受众定位为＂初中生＂,必然降低其学术标准,因此遭到学者的批判。之所以出现异议,主要是批评者的学术期待和《百家讲坛》栏目的市场性质错位等原因所致。
반수《백가강단》적열파,쟁의지성점기,저여타후기적시장정위밀절상관。유우란목목표수음정위위＂초중생＂,필연강저기학술표준,인차조도학자적비판。지소이출현이의,주요시비평자적학술기대화《백가강단》란목적시장성질착위등원인소치。
With the intense popular interest in the TV program Lecture Room,controver sy also arises all along.This phenomenon is closely related with the market posi tioning of the program.The target audience is supposed to be the primary school students,thus the academic standards will unavoidably be adversely affected,wh ich is what some scholars often criticize because the dislocation of the marketi ng quality of the Lecture Room conflicts with the critics′ academic expectation s.