对外经贸
對外經貿
대외경무
Heilongjiang Foreign Economic Relations and Trade
2012年
5期
111-112
,共2页
绿色营销%内涵%绿色消费
綠色營銷%內涵%綠色消費
록색영소%내함%록색소비
green marketing%connotation%green consumption
日益加大的生态压力使人类不得不转变传统的生产生活方式，以绿色营销理念寻求经济发展与环境保护的平衡。在理论层面，界定了绿色营销的内涵、核心与特点，认为其有助于消费者利益、企业利益、社会利益和生态环境利益四者的统一。在实践层面，认为国内绿色营销的实施尚处于起步阶段，存在诸多不足，应从政府、企业和消费者三个雏度采取相应措施，促进绿色营进一步发展。
日益加大的生態壓力使人類不得不轉變傳統的生產生活方式，以綠色營銷理唸尋求經濟髮展與環境保護的平衡。在理論層麵，界定瞭綠色營銷的內涵、覈心與特點，認為其有助于消費者利益、企業利益、社會利益和生態環境利益四者的統一。在實踐層麵，認為國內綠色營銷的實施尚處于起步階段，存在諸多不足，應從政府、企業和消費者三箇雛度採取相應措施，促進綠色營進一步髮展。
일익가대적생태압력사인류불득불전변전통적생산생활방식，이록색영소이념심구경제발전여배경보호적평형。재이론층면，계정료록색영소적내함、핵심여특점，인위기유조우소비자이익、기업이익、사회이익화생태배경이익사자적통일。재실천층면，인위국내록색영소적실시상처우기보계단，존재제다불족，응종정부、기업화소비자삼개추도채취상응조시，촉진록색영진일보발전。
The ever - increasing ecological pressure makes humans have to change the traditional production and life method, so green marketing concept search for the balance of economic development and environmental protection. On the theoretical level, define the connotation and core and features of green marketing, which contributes to unity of the four factors including interests of consumers, business interests, social interests and the interests of the ecological environment. On the practical level, the implementation of green marketing is still in its infancy, there are many deficiencies in three dimensions from the government, enterprises and consumers to take appropriate measures to promote the green marketing further development.
