CAJ | 학술논문

　　伴随着技术创新不断加速，无主流的顾客需求瞬息万变，无壁垒的市场竞争日趋激烈。酒店业的竞争越来越趋向一种更高质量的竞争，一种文化的竞争。武夷山酒店数量众多，同质化现象比较突出，恶性竞争激烈，对武夷山旅游业快速健康发展产生了不良影响。结合武夷山酒店经营现状，从文化创意的角度出发，将旅游与文化创意结合，深入挖掘地方特色，打造独具特色的文化主题酒店，实行差异化竞争是推动武夷山酒店业可持续发展的重要途径。
　　반수착기술창신불단가속，무주류적고객수구순식만변，무벽루적시장경쟁일추격렬。주점업적경쟁월래월추향일충경고질량적경쟁，일충문화적경쟁。무이산주점수량음다，동질화현상비교돌출，악성경쟁격렬，대무이산여유업쾌속건강발전산생료불량영향。결합무이산주점경영현상，종문화창의적각도출발，장여유여문화창의결합，심입알굴지방특색，타조독구특색적문화주제주점，실행차이화경쟁시추동무이산주점업가지속발전적중요도경。
Accompanied by the innovation of technology,the mainstream customer demand is constantly changing,and the competition in the hotel market have become more and more severe. It tends to be more of a competition of higher quality as well as of culture. There are large numbers of hotels in Wuyishan,among them homogeneous competition is becoming more prominent than ever,and the vicious competition is fierce, which have a negative impact on the rapid and healthy development of tourism in Wuyishan. Based on the current status of hotels in Wuyishan and a perspective of culture originality,this paper suggests that this vicious competition can be solved by the implementation of competitive differentiation,combining tourism with cultural originality,making full use of local advantage,creating a unique cultural theme hotel to promote the sustainable development of the hotel industry in Wuyishan.