CAJ | 학술논문

在当今日益激烈的竞争环境下，区域合作已然成为一种趋势，旅游资源整合也已成为一种潮流。只有打破地域界限，树立区域品牌，突出特色，形成合力，才能提升旅游业抗击市场风险的能力，共享繁荣的整体效益，加快旅游业的发展。吉林省东南部地区应该把握住资源、地缘等优势，克服资源分散、观念保守、设施落后等因素的影响，从基础设施建设、旅游资源开发布局、特色旅游线路设计和联合营销等方面入手，进行旅游资源整合，促进该地区旅游经济质的飞跃。
재당금일익격렬적경쟁배경하，구역합작이연성위일충추세，여유자원정합야이성위일충조류。지유타파지역계한，수립구역품패，돌출특색，형성합력，재능제승여유업항격시장풍험적능력，공향번영적정체효익，가쾌여유업적발전。길림성동남부지구응해파악주자원、지연등우세，극복자원분산、관념보수、설시락후등인소적영향，종기출설시건설、여유자원개발포국、특색여유선로설계화연합영소등방면입수，진행여유자원정합，촉진해지구여유경제질적비약。
In today's increasingly competitive environment, the regional cooperation and the integration of tourism resources has become a trend. Only by breaking geographical boundaries, establishing a regional brand, highlighting features and concerted efforts that one area could enhance the capacity of tourism against market risk, share the overall effectiveness and accelerate the development of tourism. Jilin southeastern region should seize the advantages of resources, location and policy, overcome the affect of the scattered resources, conservative ideas and poor facilities, from infrastructure construction, tourism resources exploitation, featured tourism routes design and co-marketing and other aspects to integrate the tourism resources, promoting the qualitative leap of region's tourist economy.