CAJ | 학술논문

英语商标词的构成是有理据的,在语言符号的能指和所指之间建立了可以论证的、有理有据的映照象似关系,反映了人们对客观世界的体验和认知方式。商标词象似性特征的研究有助于英语商标词设计者创作设计出音、形、义俱佳,易于接受的商标词。
영어상표사적구성시유리거적,재어언부호적능지화소지지간건립료가이론증적、유리유거적영조상사관계,반영료인문대객관세계적체험화인지방식。상표사상사성특정적연구유조우영어상표사설계자창작설계출음、형、의구가,역우접수적상표사。
Motivation exists for the construction of brand names in English. There lies an arguable iconic relation between signifier and signified of linguistic signs in a justified and well--grounded way. It reflects the experience and cognitive ways of human beings towards the objective world. The study of iconieity of brand names will benefit designers to create brand names which are acceptable in sound, form and meaning.