CAJ | 학술논문

塑造明确、积极的国家旅游总体形象不仅有助于增强我国旅游国际竞争力,而且有助于提升国家整体的软实力。中国国家旅游形象传播理应成为跨文化传播学的关注焦点,应充分整合国内外跨文化传播研究在不同学科和领域的理论路径和学术范式,对中国国家旅游形象这一课题进行理论挖掘和实践探讨。
소조명학、적겁적국가여유총체형상불부유조우증강아국여유국제경쟁력,이차유조우제승국가정체적연실력。중국국가여유형상전파리응성위과문화전파학적관주초점,응충분정합국내외과문화전파연구재불동학과화영역적이론로경화학술범식,대중국국가여유형상저일과제진행이론알굴화실천탐토。
The creation of clear and active national tourism linage is not＇omy neipxtu to the enhancc of the international competitiveness for Chinese tourism but also to the promotion of the national overall softpower. Hence the transmission of the national tourism iamge, as the focus of the intercultural transmission, ts to tntegrate thoroughly the theoretical approaches and academic paradigm that the research on the home and abroad intercultural transmission acquires in the, different disciplines and fields, and to extend some theoretical exploitation and practical exploration to the subejct of Chinese national tourism image.