中南林业科技大学学报：社会科学版
中南林業科技大學學報：社會科學版
중남임업과기대학학보：사회과학판
2012年
3期
6-11
,共6页
利益主体理论%自然保护区%生态旅游%松山
利益主體理論%自然保護區%生態旅遊%鬆山
이익주체이론%자연보호구%생태여유%송산
stakeholders%nature reserve%eco-tourism%Songshan
按照利益相关者理论,在自然保护区管理过程中,应强调管理者、当地社区、经营者、市民（游客）以至专家学者等各个关系主体之间的联系。本文运用利益主体理论的相关研究,根据对松山自然保护区的问卷调查、访谈、实地观察及相关背景资料的分析,确定松山自然保护区的管理处、游客、大庄科村村民、旅游经营者为其利益主体。通过解析各利益主体各自特点以及两两利益主体之间的关系,为松山自然保护区的管理提出优化建议：理顺管理体制,提高管理效率;管理者与旅游经营者进一步合作,规范经营环境;当地居民参与旅游开发;以生态旅游资源为基础,树立保护区形象;以高质量服务赢得游客,用高级管理人才实现景区高效运作;管理处充分行使协调功能,各利益主体协作共事等。
按照利益相關者理論,在自然保護區管理過程中,應彊調管理者、噹地社區、經營者、市民（遊客）以至專傢學者等各箇關繫主體之間的聯繫。本文運用利益主體理論的相關研究,根據對鬆山自然保護區的問捲調查、訪談、實地觀察及相關揹景資料的分析,確定鬆山自然保護區的管理處、遊客、大莊科村村民、旅遊經營者為其利益主體。通過解析各利益主體各自特點以及兩兩利益主體之間的關繫,為鬆山自然保護區的管理提齣優化建議：理順管理體製,提高管理效率;管理者與旅遊經營者進一步閤作,規範經營環境;噹地居民參與旅遊開髮;以生態旅遊資源為基礎,樹立保護區形象;以高質量服務贏得遊客,用高級管理人纔實現景區高效運作;管理處充分行使協調功能,各利益主體協作共事等。
안조이익상관자이론,재자연보호구관리과정중,응강조관리자、당지사구、경영자、시민（유객）이지전가학자등각개관계주체지간적련계。본문운용이익주체이론적상관연구,근거대송산자연보호구적문권조사、방담、실지관찰급상관배경자료적분석,학정송산자연보호구적관리처、유객、대장과촌촌민、여유경영자위기이익주체。통과해석각이익주체각자특점이급량량이익주체지간적관계,위송산자연보호구적관리제출우화건의：리순관리체제,제고관리효솔;관리자여여유경영자진일보합작,규범경영배경;당지거민삼여여유개발;이생태여유자원위기출,수립보호구형상;이고질량복무영득유객,용고급관리인재실현경구고효운작;관리처충분행사협조공능,각이익주체협작공사등。
Our country＇s nature reserve management hasn＇t formed an ideal operation mechanism until now. According to the stakeholder theory, in the process of the nature reserve management, the contact among the managers, the local community, operators, citizens （tourist） and experts should be emphasized. In this paper, by using the related research about stakeholder theory, and analysis about Songshan nature reserve according to the questionnaire, interview, field observation and related background material, the authors determine that the management office, tourists, the villagers of Dazhuangke and the tour operators are the stakeholders of Songshan nature reserve. Through analyzing the stakeholders＇ characteristics and the relationships between any two stakeholders, the authors propose some optimization opinions for the management of the Songshan nature reserve： to make the management system, and to improve the efficiency of management; to strengthen the cooperation between the management and tourism operator＇s, regulating the business environment; to encourage the local residents participate in tourism development; to set up reserve image by basing on the ecological tourism resources; to win more visitors with the high quality service ,and to achieve high efficiency operation in scenic spot by using senior managers; to promote the cooperation between the stakeholders by fully exercising the coordination function of the management office etc.
