CAJ | 학술논문

互联网的快速普及和全面发展使其具备多平台属性,网民数的持续增长为经济建设、文化发展注入了活力。马鞍山市应充分利用互联网建立文化产业营销网络方阵,采取多种网络营销手段,整合多种媒体以进行互动传播,激发城市群体营销活力,提升城市营销竞争力。
호련망적쾌속보급화전면발전사기구비다평태속성,망민수적지속증장위경제건설、문화발전주입료활력。마안산시응충분이용호련망건립문화산업영소망락방진,채취다충망락영소수단,정합다충매체이진행호동전파,격발성시군체영소활력,제승성시영소경쟁력。
The swift popularity and all-round development of internet make it have the attribute of multi-plate, and the increasing growth of the number of internet users revives economic establishment and cultural development. Ma＇ anshan should take advantage of internet to establish cultural marketing website, adopt various marketing means, integrate all kinds of media to carry out interactive communication, and stimulate group marketing to promote city marketing capacity.