CAJ | 학술논문

议程设置理论是新闻传播学的关键理论之一,微博自下而上的双漏斗传播机制彻底颠覆了传统媒介的点对多传播。沿用传统媒体环境下的议程设置思路,研究遇到困境。在梳理议程设置理论基础上,提出微博议程设置理论假设,指出微博议程设置是微博平台上参与者通过对议题的围观、极化、动员,最终将议题列入微博议程的过程。
의정설치이론시신문전파학적관건이론지일,미박자하이상적쌍루두전파궤제철저전복료전통매개적점대다전파。연용전통매체배경하적의정설치사로,연구우도곤경。재소리의정설치이론기출상,제출미박의정설치이론가설,지출미박의정설치시미박평태상삼여자통과대의제적위관、겁화、동원,최종장의제렬입미박의정적과정。
Agenda setting is one of the key theories of communication.The double funnel mechanism in micro-blog suggests that the traditional communication mechanism based on one-to-many communication is overturned.As a result,it is difficult to apply the agenda setting theory for traditional communication to micro-blog.This article makes propositions regarding the agenda setting in the micro-blog context,including suggestions that participants of micro-blog make a specific topic part of the agenda by acting as onlookers,being polarized and being mobilized.