CAJ | 학술논문

作为新媒体的典型代表，近年来微博发展非常迅速，能够有效地克服环境科技传播的时效性和交互性问题，降低环保科普的投入成本。以新浪微博@环保董良杰为环境科技微博案例，分析表明环境科技专业徽博可以发展成为人气微博，上午6：00-10：00是发布微博的黄金时段，高质量的微博文源于网页新浪微博“原创”，话题紧扣环境热点、语言生动幽默、分析有理有据、观点言筒意赅且富有强烈责任感是专业微博的重要生命力。环境科技微博面临着缺乏有效监管、专业性不足、“评论”与“转发”比例失衡、不能取代环境科技传播传统媒体等问题，应鼓励环境科技专家和专业机构开设微博，积极参与环境科技传播和互动,充分发挥微博优势服务环保科普。
작위신매체적전형대표，근년래미박발전비상신속，능구유효지극복배경과기전파적시효성화교호성문제，강저배보과보적투입성본。이신랑미박@배보동량걸위배경과기미박안례，분석표명배경과기전업휘박가이발전성위인기미박，상오6：00-10：00시발포미박적황금시단，고질량적미박문원우망혈신랑미박“원창”，화제긴구배경열점、어언생동유묵、분석유리유거、관점언통의해차부유강렬책임감시전업미박적중요생명력。배경과기미박면림착결핍유효감관、전업성불족、“평론”여“전발”비례실형、불능취대배경과기전파전통매체등문제，응고려배경과기전가화전업궤구개설미박，적겁삼여배경과기전파화호동,충분발휘미박우세복무배보과보。
As the representative of new media, Microblog has been developing fast in recent years, which can break through the problems of time and interactivity in environmental science and technology communication, and reduce the input cost. Taking Dong Liangjie＇s microblog in Sina-Microblog as an example, analysis indicated that the microblog of environmental science and technology could become popular microblog, 6：00 am -- 10：00 am was the prime time for posting microblog, the high quality of microblog was from ＂original＂ on the website, with environmental debated issues, vivid and humorous language, convincing analysis, concise and comprehensive opinions and intensive sense of responsibility. However, therewere several problems for environmental science and supervision and specialty, and out of balance between institutes of environmental science and technology were with internet users. technology communication microblog, such as lacking effective ＂comment＂ and ＂transmit＂ . So, the scientists and professional encouraged to launch microblogs and participate in communicationwith internet users.