CAJ | 학술논문

环保包装设计所体现的智慧不仅仅是要通过设计直接达到环境保护和资源节约的目的，更要通过设计将环保的理念深深植入消费者的观念中，让消费者能够自主地产生有利于环境保护的行为。其设计智慧主要体现在以注重人性化的环保包装设计，引导消费者形成一种保护环境、节约资源的生活习惯；通过色彩、图形、文字等包装设计构成要素，将生态环保信息传递给消费者；选择环保的包装材料，直接传达出绿色生态的环保理念。
배보포장설계소체현적지혜불부부시요통과설계직접체도배경보호화자원절약적목적，경요통과설계장배보적이념심심식입소비자적관념중，양소비자능구자주지산생유리우배경보호적행위。기설계지혜주요체현재이주중인성화적배보포장설계，인도소비자형성일충보호배경、절약자원적생활습관；통과색채、도형、문자등포장설계구성요소，장생태배보신식전체급소비자；선택배보적포장재료，직접전체출록색생태적배보이념。
The wisdom of eco-friendly packaging design is not only embodied in the realization of environmental protection and resource conservation directly through the means of design, but also to implant the environment protection concept deeply in the consumer's minds and motivate them to behave in an eco-friendly way independently. The wisdom of its design is mainly reflected in the focus on humanized eco-friendly packaging design in order to guide consumers to develop a resource saving habit. Eco-friendly information is delivered to consumers through packaging design elements of colors, graphics, texts while eco-friendly packaging materials are chosen to convey the green environmental philosophy directly.