CAJ | 학술논문

《网络营销》课程涉及多个学科，伴随着互联网技术的发展而迅猛发展，新的网络营销方式不断涌现。目前《网络营销》本科课程存在着《网络营销》教材滞后，课程授课脱离实际等问题。针对存在问题，教师应尽量选择最新教材，搜集整理最新的案例加以补充，积极鼓励学生动手，参与网络营销实践活动，同时引导、激发学生进行创新。
《망락영소》과정섭급다개학과，반수착호련망기술적발전이신맹발전，신적망락영소방식불단용현。목전《망락영소》본과과정존재착《망락영소》교재체후，과정수과탈리실제등문제。침대존재문제，교사응진량선택최신교재，수집정리최신적안례가이보충，적겁고려학생동수，삼여망락영소실천활동，동시인도、격발학생진행창신。
The Internet Marketing course involves a number of disciplines. With the development of Internet technology, new internet marketing modes are emerging. Internet Marketing textbook development has lagged behind the development of internet marketing,and the curriculum teaching is unrealistic. In view of the existing problems, the teachers should try to choose the latest materials, collect new cases to be added, combine the basic principle with the latest marketing model, actively encourage students to participate in the internet marketing practice, and stimulate students to innovate.