工业工程
工業工程
공업공정
INDUSTRIAL ENGINEERING JOURNAL
2014年
1期
126-130,150
,共6页
网络零售%产品定价%退货价格
網絡零售%產品定價%退貨價格
망락령수%산품정개%퇴화개격
E-business retail%product pricing%return price
将竞争因素引入到网络零售商面对的市场环境中，基于此建立了零售商的利润函数，并求得了最优产品定价和退货价格，分析了竞争因素对最优产品价格和退货价格的影响及最优产品价格和退货价格的制定策略。用实例验证了最优价格策略的合理性，为网络零售企业在定价决策时提供了理论依据。
將競爭因素引入到網絡零售商麵對的市場環境中，基于此建立瞭零售商的利潤函數，併求得瞭最優產品定價和退貨價格，分析瞭競爭因素對最優產品價格和退貨價格的影響及最優產品價格和退貨價格的製定策略。用實例驗證瞭最優價格策略的閤理性，為網絡零售企業在定價決策時提供瞭理論依據。
장경쟁인소인입도망락령수상면대적시장배경중，기우차건립료령수상적리윤함수，병구득료최우산품정개화퇴화개격，분석료경쟁인소대최우산품개격화퇴화개격적영향급최우산품개격화퇴화개격적제정책략。용실례험증료최우개격책략적합이성，위망락령수기업재정개결책시제공료이론의거。
The new trends of product pricing and return policy of reverse logistics are addressed in this pa-per.The profit model of retail under competition is built .Then, with the model, optimal product pricing and return policy are obtained .The influence of competition on the optimal pricing is also analyzed .The rationality and effectiveness of the model are verified by using an example .By the proposed model , it of-fers a theoretical basis for the pricing decision in e-business retail .
