CAJ | 학술논문

在市场经济飞速发展、法治社会不断健全的大背景下，物业企业作为服务行业，诚信是其立业之本，品牌则是其固本之源，不仅有利于拓展物业管理市场，还有利于树立形象，实现可持续发展。因此物业企业需要用诚信打造品牌，同时反过来用品牌保证诚信，实现两者互动，在市场激烈竞争中立于不败之地。
재시장경제비속발전、법치사회불단건전적대배경하，물업기업작위복무행업，성신시기립업지본，품패칙시기고본지원，불부유리우탁전물업관리시장，환유리우수립형상，실현가지속발전。인차물업기업수요용성신타조품패，동시반과래용품패보증성신，실현량자호동，재시장격렬경쟁중립우불패지지。
In the rapid development of the market economy and the background of the improved rule of law,property company as a service industry,its integrity is the foundation,and its brand is the source of the strengths of its conducive .It not only expand the property management market,but also help establish the image to achieve sustainable development.Therefore,companies need to use the integrity to build brand,while in turn used brand to ensure its integrity,to achieve both interactive,invincible in the fierce market competition.