CAJ | 학술논문

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多元文化背景下市场营锑彗学生教学的实践与探案
다원문화배경하시장영제혜학생교학적실천여탐안
The Practice and Exploration of Marketing Teaching on Foreign Students under Multicultural Background

万方数据

科教导刊科教導刊 과교도간
THE GUIDE OF SCIENCE & EDUCATION
2012年 8期 94-96 ,共3页

查冬兰查鼕蘭

사동란

市场营销%留学生教学%多元文化市場營銷%留學生教學%多元文化
시장영소%류학생교학%다원문화
marketing%foreign students%multi-culture

市场营销是一门实践性和应用性较强的课程，本文基于笔者在市场营销留学生教学中的实践，总结多元化文化背景影响下该学科留学生教学的特点和存在的困难，从多角度提出提高留学生教学质量的思路。
시장영소시일문실천성화응용성교강적과정，본문기우필자재시장영소류학생교학중적실천，총결다원화문화배경영향하해학과류학생교학적특점화존재적곤난，종다각도제출제고류학생교학질량적사로。
Marketing is a subject requires large numbers of practices and applications. The present paper based on author＇s real experience from classroom, lists features and difficulties in teaching overseas students the course of Marketing and come up with ideas from many dimensions about how to improve quality of teaching outcomes.