CAJ | 학술논문

在当今信息时代，广告无时不刻地充斥着人们的生活，已发展成一种特殊的交际形式，其语言使用引起了众多语言学家的关注。语用预设是广告语言中运用比较广泛的一种语用手段，语用顸设理论为广告用语分析提供了重要依据。高校广告宣传栏，作为特殊的校园交易场所，高校广告语是社会语用的一个组成部分，同时由于其交易的特殊性，它又具有自己独特的语用特征。这些特征从一定层面上反映了当今大学生的言语行为状态和精神风貌。
재당금신식시대，엄고무시불각지충척착인문적생활，이발전성일충특수적교제형식，기어언사용인기료음다어언학가적관주。어용예설시엄고어언중운용비교엄범적일충어용수단，어용한설이론위엄고용어분석제공료중요의거。고교엄고선전란，작위특수적교완교역장소，고교엄고어시사회어용적일개조성부분，동시유우기교역적특수성，타우구유자기독특적어용특정。저사특정종일정층면상반영료당금대학생적언어행위상태화정신풍모。
In the information era, people＇ s lives arc surrounded by various advertisements, which have great influence on their consumption. Advertisements has developed into a special way of communication and aroused enormous interest of linguists as a hot research topic. Pragmatic presupposition is frequently used in advertisements. Thus theories of pragmatic presupposition provide a vital basis for analysis of advertising language. Billboards on college campus are a special place for trading among students. The advertising language, as a part of the whole social language use, possesses its own characteristics. This paper aims to find out these characteristics through statistics study and learn some aspects about college students＇ life and study.