台湾农业探索
檯灣農業探索
태만농업탐색
TAIWAN AGRICULTURAL RESEARCH
2012年
4期
26-29
,共4页
武夷岩茶%SWOT分析%市场营销战略
武夷巖茶%SWOT分析%市場營銷戰略
무이암다%SWOT분석%시장영소전략
Wuyi Rock Tea%SWOT analysis%marketing strategy
武夷岩茶品质优异，具有岩韵，在国内外享有盛誉。该文总结了武夷岩茶的发展现状，并运用SWOT法分析了武夷岩茶发展的优势、劣势、机会和威胁等因素，同时据此提出武夷岩茶的市场营销策略。
武夷巖茶品質優異，具有巖韻，在國內外享有盛譽。該文總結瞭武夷巖茶的髮展現狀，併運用SWOT法分析瞭武夷巖茶髮展的優勢、劣勢、機會和威脅等因素，同時據此提齣武夷巖茶的市場營銷策略。
무이암다품질우이，구유암운，재국내외향유성예。해문총결료무이암다적발전현상，병운용SWOT법분석료무이암다발전적우세、열세、궤회화위협등인소，동시거차제출무이암다적시장영소책략。
The Wuyi Rock Tea is appreciated by customers because of its excellent quality and its rock rhyme. Wuyi Rock Tea enjoys high reputation at home and abroad. This article summarized the the current development situation and analyzed the strength, weakness, opportunity, threat by using SWOT method. Finally, the marketing strategies for Wuyi Rock Tea were put forward.
