CAJ | 학술논문

　　提出从构建具有普世性的中国体育价值体系、发挥竞技体育制度的吸引力、塑造竞技体育的“明星”效应、利用“海外兵团”的柔性传播力、主办国际性竞技体育比赛、中国学者参与国际体育学术交流、利用孔子学院传播中国体育等有效路径，提升中国竞技体育的软实力。
　　제출종구건구유보세성적중국체육개치체계、발휘경기체육제도적흡인력、소조경기체육적“명성”효응、이용“해외병단”적유성전파력、주판국제성경기체육비새、중국학자삼여국제체육학술교류、이용공자학원전파중국체육등유효로경，제승중국경기체육적연실력。
Globalization has brought opportunities and challenges to the building and developing of Chinese com-petitive sports soft power. The authors put forward the following effective ways to boost Chinese competitive sports soft power:build a universal Chinese sports value system;exert the attraction of the competitive sports system;cre-ate the“star”effect of competitive sports;utilize the flexible communication power of“oversea Chinese athletes”, host international competitive sports games;let Chinese scholars participate in international sports academic com-munication;utilize Confucius Institutes to communicate Chinese sports etc.