湖南工业大学学报
湖南工業大學學報
호남공업대학학보
JOURNAL OF HUNAN UNIVERSITY OF TECHNOLOGY
2012年
3期
91-94
,共4页
旅游服务供应链%旁支付%合约设计%Stackelberg博弈
旅遊服務供應鏈%徬支付%閤約設計%Stackelberg博弈
여유복무공응련%방지부%합약설계%Stackelberg박혁
tourism service supply chain%side payment%contract design%Stackelberg game
旅游服务供应链中,如何促使导游提高服务努力水平是旅行社面临的实际问题。针对这一问题提出了旁支付激励机制,利用博弈论等分析了旁支付激励机制实施前后各博弈方的最优策略及期望收益,证明了旁支付激励机制不仅能促使导游提高服务努力水平,而且还能增加旅行社的期望收益并使旅游服务供应链的运作效率得到提升。
旅遊服務供應鏈中,如何促使導遊提高服務努力水平是旅行社麵臨的實際問題。針對這一問題提齣瞭徬支付激勵機製,利用博弈論等分析瞭徬支付激勵機製實施前後各博弈方的最優策略及期望收益,證明瞭徬支付激勵機製不僅能促使導遊提高服務努力水平,而且還能增加旅行社的期望收益併使旅遊服務供應鏈的運作效率得到提升。
여유복무공응련중,여하촉사도유제고복무노력수평시여행사면림적실제문제。침대저일문제제출료방지부격려궤제,이용박혁론등분석료방지부격려궤제실시전후각박혁방적최우책략급기망수익,증명료방지부격려궤제불부능촉사도유제고복무노력수평,이차환능증가여행사적기망수익병사여유복무공응련적운작효솔득도제승。
A practical problem that the travel agency faces is to promote tour guides to improve their service effort level in the tourism service supply chain.A side payment incentive scheme is presented to solve this problem.Analyzed the game players’optimal strategies and expected profits before and after the implementation of the side payment incentive scheme by means of game theory,and proved that this incentive scheme not only could motivate tour guides to enhance their service effort level,but also could increase the travel agency’s expected returns and improve the operational efficiency of the tourism service supply chain.
