高教论坛
高教論罈
고교론단
HIGHER EDUCATION FORUM
2012年
3期
116-119
,共4页
搜索表现%百度%广西普通本科院校
搜索錶現%百度%廣西普通本科院校
수색표현%백도%엄서보통본과원교
search results%Baidu%regular undergraduate colleges in Guangxi
从以校名为关键词对20所广西普通本科院校在百度上所做的搜索结果看,不仅各学校关联网页数量相差较大,而且在首10条信息、＂百度百科＂等方面也有不同。网络搜索引擎是考生及其亲属了解高校信息的主要途径之一。广西普通本科院校在利用网络开展有效的招生营销、品牌传播等方面仍存在不足。
從以校名為關鍵詞對20所廣西普通本科院校在百度上所做的搜索結果看,不僅各學校關聯網頁數量相差較大,而且在首10條信息、＂百度百科＂等方麵也有不同。網絡搜索引擎是攷生及其親屬瞭解高校信息的主要途徑之一。廣西普通本科院校在利用網絡開展有效的招生營銷、品牌傳播等方麵仍存在不足。
종이교명위관건사대20소엄서보통본과원교재백도상소주적수색결과간,불부각학교관련망혈수량상차교대,이차재수10조신식、＂백도백과＂등방면야유불동。망락수색인경시고생급기친속료해고교신식적주요도경지일。엄서보통본과원교재이용망락개전유효적초생영소、품패전파등방면잉존재불족。
According to the 20 keywords search results on Baidu of regular undergraduate colleges in Guangxi,the quantities of associated web pages of these colleges differ greatly.And there is discrepancy on aspects of their top ten messages,＂Baidu Encyclopaedia＂ and etc.For candidates and their families,the Internet search engine is one of the major means to get information of universities and colleges.It＇s revealed that effectively utilizing Internet to conduct enrollment marketing,brand communication and so on still have much to be desired by regular undergraduate colleges in Guangxi.
