CAJ | 학술논문

案例教学法是以个案为载体，组织学生进行分析和讨论，提高学生理论应用于实践的一种教学方法。市场营销学是一门实践性与应用性很强的学科，案例教学法应用于中职市场营销实务课程，能够提高学生分析与解决营销问题的能力。研究了案例教学法的内涵、案例选取的方法、个案透析案例教学法的实践步骤及其在应用过程中要注意的问题，希望为中职一线的教育工作者提供可供借鉴的经验。
안례교학법시이개안위재체，조직학생진행분석화토론，제고학생이론응용우실천적일충교학방법。시장영소학시일문실천성여응용성흔강적학과，안례교학법응용우중직시장영소실무과정，능구제고학생분석여해결영소문제적능력。연구료안례교학법적내함、안례선취적방법、개안투석안례교학법적실천보취급기재응용과정중요주의적문제，희망위중직일선적교육공작자제공가공차감적경험。
the Case Teaching Method(CSM) is a kind of teaching approach in which one case is used as a carrier to organize the students to analyze and discuss it in order to improve students' ability to apply theory to practice. Marketing is a course with its characteristics of strong practicality and applicability. CTM in secondary vocational schools can improve students' ability to analyze and solve problems which arise in their study of Marketing. This paper has studied the procedures and application process and problems which appear in the connotation of CSM, the case-selection method and the practice of case- dialysis-teaching, with the purpose of providing references and experience to teaching staff working for secondary vocational education in their practice.