CAJ | 학술논문

随着用户从传统图书馆逐渐转向数字图书馆，其转移行为影响因素的研究变得非常重要。文章基于对大学生用户的访谈内容，利用攀梯法深入分析了用户转移的原因。结果表明个体相关因素中的学历及学科背景、数字图书馆的感知便利性、替代品资源丰富、传统图书馆科研感知效用、传统图书馆使用频率、外部环境因素及转移成本是影响用户转移的重要动因。同时从PPM模型视角，搭建了大学生图书馆用户转移行为框架模型并提出相应假设。
수착용호종전통도서관축점전향수자도서관，기전이행위영향인소적연구변득비상중요。문장기우대대학생용호적방담내용，이용반제법심입분석료용호전이적원인。결과표명개체상관인소중적학력급학과배경、수자도서관적감지편리성、체대품자원봉부、전통도서관과연감지효용、전통도서관사용빈솔、외부배경인소급전이성본시영향용호전이적중요동인。동시종PPM모형시각，탑건료대학생도서관용호전이행위광가모형병제출상응가설。
As more and more users choose the digital library rather than traditional library, the studies on the factors influencing switching behavior also become valuable. This paper analyzes the causes of users switching by laddering technique based on user interviews. The results show that related factors, such as school roll, perceived convenience, alternative resources, scientific perceived utility, offline using habit, external environment factors and switching cost, are significant factors of switching. Then a framework model of library college user switching behavior is built from the perspectives of PPM, in which corresponding assumptions are proposed.