CAJ | 학술논문

为构建符合我国实际、经济高效的农资流通模式，在归纳中国农资流通模式发展现状及存在问题的基础上，结合品牌链动力理论及当前农村地区出现的农资品牌链动力购买现象，提出了农资品牌链动力流通模式的构想。即利用品牌链动效应，通过农资生产商的联盟、经销商的科学配置和组合，借助于现代区域配货中心和信息汇总中心，来实现明星品牌带动其他品牌产品销售或各种品牌产品在销售中相互促进的效果，从而降低流通成本、提高流通效益。通过对某品牌油菜种子的品牌链动效应进行实证分析，表明品牌链动力流通模式已在农资市场诞生并逐渐发展壮大，具有良好的经济效益。
위구건부합아국실제、경제고효적농자류통모식，재귀납중국농자류통모식발전현상급존재문제적기출상，결합품패련동력이론급당전농촌지구출현적농자품패련동력구매현상，제출료농자품패련동력류통모식적구상。즉이용품패련동효응，통과농자생산상적련맹、경소상적과학배치화조합，차조우현대구역배화중심화신식회총중심，래실현명성품패대동기타품패산품소수혹각충품패산품재소수중상호촉진적효과，종이강저류통성본、제고류통효익。통과대모품패유채충자적품패련동효응진행실증분석，표명품패련동력류통모식이재농자시장탄생병축점발전장대，구유량호적경제효익。
In order to meet the requirement of agricultural goods industry development in China , we put forward a new agricultural goods circulation mode , namely brand chain force circulation mode , based on the status and prob-lems of current agricultural goods circulation mode and brand chain force theory .In the proposed circulation mode , suppliers were aligned with each other , and modern regional distribution center and information center were set .It was aimed to drive the sales of ordinary brand products by the lead of famous products or to promote the sales of all products by the mutual effects through scientifically deployment and assembling of products .Besides , the circulation cost could be reduced and the benefit could be improved by this new circulation mode .A case study was carried out by taking a brand rapeseed for example .It was shown that the brand chain force circulation mode has already e-merged in the market and has yielded considerable economic benefit .