CAJ | 학술논문

如何顺应新媒体时代下媒介发展的规律，在媒介融合的新趋势下进行媒介互动的积极探索和突围，已成为摆在地市级党报面前的一项重大课题。作为地市级党报，应顺应潮流，通过开拓新媒体领域，延伸受众范围；结合新媒体优势，实现信息发布的时效性和权威性的统一；实现“报网互动”，使读者本身成为新闻来源；抓牢传统报业具备的“思想性”优势，形成地市级党报的“核心竞争力”与“品牌效应”等途径，促进媒介互动，从而提升主流媒体的影响力，营造实现“中国梦”的良好舆论氛围。
여하순응신매체시대하매개발전적규률，재매개융합적신추세하진행매개호동적적겁탐색화돌위，이성위파재지시급당보면전적일항중대과제。작위지시급당보，응순응조류，통과개탁신매체영역，연신수음범위；결합신매체우세，실현신식발포적시효성화권위성적통일；실현“보망호동”，사독자본신성위신문래원；조뢰전통보업구비적“사상성”우세，형성지시급당보적“핵심경쟁력”여“품패효응”등도경，촉진매개호동，종이제승주류매체적영향력，영조실현“중국몽”적량호여론분위。
It is an im portant issue for municipal party new spapers to how to abide by the law of media development under the new media age, and how to take active exploration and breakthrough on the m edia interaction under the new tendency of the m edia convergence. A municipal party new spapers should advance with the time, expand the num ber of readers by exploiting new m edia.C om bining the superiority of the new m edia,to realize the unification of effectiveness and authority of inform ation issue; to realize the interaction of new spapers and Internet; to grasp the superiority of the "ideological content", form ing "core com petence" and "brand effect', promoting the interaction among media, and than, the im pact of the mainstream m edia is prom oted and a good public opinion atm osphere to realize "C hinese D ream " is established.