CAJ | 학술논문

比较了都市旅游地和自然旅游地在实际调查中适用方法的不同，认为都市旅游地更为适合问卷调查法，而自然旅游地采用深度访谈法更加可行。在整理调查实践遇到问题的基础上，结合数据和访谈，将产生上述现象的原因归结为知识水平的差异、淡旺季的差异以及沟通效果的差异三个方面，最终得出了结论。通过对比两种典型案例地的不同调查方法，对学者在调查实施过程中运用适当的调查方法，可起到一定的参考作用，有利于促进调查的顺利实施。
비교료도시여유지화자연여유지재실제조사중괄용방법적불동，인위도시여유지경위괄합문권조사법，이자연여유지채용심도방담법경가가행。재정리조사실천우도문제적기출상，결합수거화방담，장산생상술현상적원인귀결위지식수평적차이、담왕계적차이이급구통효과적차이삼개방면，최종득출료결론。통과대비량충전형안례지적불동조사방법，대학자재조사실시과정중운용괄당적조사방법，가기도일정적삼고작용，유리우촉진조사적순리실시。
T hrough the comparison of different methods applied in urban and natural sightseeing district re-search ,the article concludes that questionnaire research method is more suitable for urban sightseeing dis-trict ,and in-depth interview method is more feasible in natural sightseeing district .On the basis of organi-zing the problems in research process and combined with the data and the interview ,this article attributes the causes of the above phenomenon to three aspects :the differences in the levels of knowledge ,low and peak seasons and communication effect ,and eventually comes to the conclusion .Through the comparison of the two research methods applied in two typical cases ,it will offer some references to scholars in the implementa-tion of research and the use ,of appropriate methods ,which will promote the smooth implementation of re-search .