CAJ | 학술논문

在全球经济发展对市场营销人员要求和国家教育部近年来出台的方针鼓励下，国内大学“国际市场营销”课程普遍采用双语教学的模式，但由于缺乏良好的教学法很难达到预期的效果和目标。目前我国的相关研究主要集中在对 PBL经典理论的阐述和分析方面，缺乏对西方高校具体引用该理论组织实施教学实践的比较研究。介绍 PBL教学法在国内“国际市场营销学”双语课程实施所取得的效果、遇到的障碍和问题，同时介绍澳大利亚大学课堂教学实施 PBL教学法的先进经验，以及如何把 PBL教学法用到国内大学“国际市场营销”双语教学中，以求 PBL教学法在国内大学教学中取得良好效果。
재전구경제발전대시장영소인원요구화국가교육부근년래출태적방침고려하，국내대학“국제시장영소”과정보편채용쌍어교학적모식，단유우결핍량호적교학법흔난체도예기적효과화목표。목전아국적상관연구주요집중재대 PBL경전이론적천술화분석방면，결핍대서방고교구체인용해이론조직실시교학실천적비교연구。개소 PBL교학법재국내“국제시장영소학”쌍어과정실시소취득적효과、우도적장애화문제，동시개소오대리아대학과당교학실시 PBL교학법적선진경험，이급여하파 PBL교학법용도국내대학“국제시장영소”쌍어교학중，이구 PBL교학법재국내대학교학중취득량호효과。
Based on the requirements of the global economic development for marketing personnel and en-couragement from the policy issued by the Education Ministry,the curriculum of International Marketing in domestic universities generally has begun the try of a bilingual teaching mode.However,it is very diffi-cult to achieve the desired effect and goal due to the lack of good teaching approaches.The current research mainly focused on the elaboration and analysis of the classic theory of PBL,lacking a specific comparative study of the theory for organizing the implementation of teaching practice for universities in western and domestic.This paper introduces the effect,the obstacles and problems of PBL teaching method encoun-tered in the domestic bilingual curriculum of International Marketing.It also specifies the advanced experi-ence of the implementation of PBL teaching method in Australian and explores how to introduce it to the domestic universities to improve the efficiency and effectiveness of college teaching.