CAJ | 학술논문

产业的发展必须是以企业发展为前提和基础的。体育的企业化发展是我国体育产业发展的必由之路。深入分析了我国体育企业化发展现状与问题,并提出了有针对性的优化路径,以期更好地推动我国体育企业化发展,以实现体育产业的大发展、大繁荣。
산업적발전필수시이기업발전위전제화기출적。체육적기업화발전시아국체육산업발전적필유지로。심입분석료아국체육기업화발전현상여문제,병제출료유침대성적우화로경,이기경호지추동아국체육기업화발전,이실현체육산업적대발전、대번영。
Using the literature material and the logical analytic method,carries on the elaboration to the sports commercialization phenomenon in the foundation,analyzes the Chinese and foreign sports commercialization situation thoroughly,as well as our country and the Western developed country existence disparity,pointed out the primary factor of our country sports commercialization development,proposed optimizing way to impels our country sports commercialization,socialized and the marketability formation well.