CAJ | 학술논문

本文从什么叫体育谈起,至体育运动,然后厘清何谓体育新闻。具体以《羊城晚报》对深圳第26届世界大学生夏季运动会的报道为解析对象,应用新闻报道策划的若干原理,看当下纸媒体育新闻的创新策略。
본문종십요규체육담기,지체육운동,연후전청하위체육신문。구체이《양성만보》대심수제26계세계대학생하계운동회적보도위해석대상,응용신문보도책화적약간원리,간당하지매체육신문적창신책략。
To well define sports news,it should start from good understanding of sports and sporting activities.Through a review of Yangcheng Evening＇s reports on the 26th World College Sports Meet in summer 2011,Shengzhen,this article,based on certain journalism principles,gives a study on the creative strategies currently adopted by sports reporters of newspapers in China.The successful reports of the renowned Yangcheng Evening news on the 12 days significant international event have proved that through innovating programs,traditional newspaper media can be invigorated at TV and Internet time.