CAJ | 학술논문

产业融合是促进文化旅游业竞争力提升的有效途径。在产业融合的基础上，建立了评价文化旅游业竞争力的指标体系。同时结合2010-2012年统计数据，采用因子分析法和聚类分析法对山东省17个地级市的文化旅游业竞争力进行定量分析，根据综合因子得分和SPSS结果，发现这些城市的竞争力水平可分为四个等级，并据此从创新发展机制、增强文化旅游产品的品牌建设、注重文化旅游人才培养和加强文化旅游环境建设四个方面给出相应的建议。
산업융합시촉진문화여유업경쟁력제승적유효도경。재산업융합적기출상，건립료평개문화여유업경쟁력적지표체계。동시결합2010-2012년통계수거，채용인자분석법화취류분석법대산동성17개지급시적문화여유업경쟁력진행정량분석，근거종합인자득분화SPSS결과，발현저사성시적경쟁력수평가분위사개등급，병거차종창신발전궤제、증강문화여유산품적품패건설、주중문화여유인재배양화가강문화여유배경건설사개방면급출상응적건의。
The integration and development of cultural industry and tourism industry will an important way to promote the competitiveness of tourism industry. Based on industry convergence, this paper constructed a cultural tourism industry competitiveness evaluation index system. Combining the data of 2010-2012, this paper adopts factor analysis method and cluster analysis method to quantitative analyze and draw certain categorized results of the cultural tourism industry in Shandong province. On this basis, some measures and suggestions are put forward to enhance the competitiveness of cultural tourism industry in Shandong province.