河北联合大学学报：社会科学版
河北聯閤大學學報：社會科學版
하북연합대학학보：사회과학판
Journal of Hebei Polytechnic University:Social Science Edition
2012年
3期
38-40
,共3页
河北文化产业%品牌%核心竞争力
河北文化產業%品牌%覈心競爭力
하북문화산업%품패%핵심경쟁력
Hebei culture industry%brand%core competitiveness
从核心竞争力为切入点,在探讨河北文化产业品牌建设存在问题的基础上,尝试从品牌定位、品牌识别、品牌传播等方面提出构建河北文化产业品牌的策略,从而促进河北文化产业的健康、快速发展。
從覈心競爭力為切入點,在探討河北文化產業品牌建設存在問題的基礎上,嘗試從品牌定位、品牌識彆、品牌傳播等方麵提齣構建河北文化產業品牌的策略,從而促進河北文化產業的健康、快速髮展。
종핵심경쟁력위절입점,재탐토하북문화산업품패건설존재문제적기출상,상시종품패정위、품패식별、품패전파등방면제출구건하북문화산업품패적책략,종이촉진하북문화산업적건강、쾌속발전。
Taking the core competitiveness as an entry point, in the discussion of existed problem of Hebei cultural industry brand construction,we attempt to propose the strategy of the construction of Hebei cultural industry brand from the following aspects：the brand positioning, brand recognition, brand communication, so as to promote Hebei cultural industry to develop healthily and rapidly.
