战略决策研究
戰略決策研究
전략결책연구
Journal of Strategy and Decision-Making
2012年
3期
28-42
,共15页
韩国先进企业%新兴市场战略%经营创新%全球化平台
韓國先進企業%新興市場戰略%經營創新%全毬化平檯
한국선진기업%신흥시장전략%경영창신%전구화평태
South Korea advanced enterprise%emerging market strategy%management innovation%globalization platform
任何一次大的危机,往往是一个大浪淘沙的过程。韩国在过去的十年间,先后经历了两次金融危机的打击。面对危机,韩国和韩国企业先是实施大刀阔斧的内部结构调整,之后立即投入到全面的全球化进程中。本文以三星电子、LG电子等韩国先进企业为例,重点剖析了其新兴市场战略、经营理念与经营模式的创新及其成效。而韩国先进企业全球化战略的成功,则离不开特定的宏观环境和政府政策的有力支持。
任何一次大的危機,往往是一箇大浪淘沙的過程。韓國在過去的十年間,先後經歷瞭兩次金融危機的打擊。麵對危機,韓國和韓國企業先是實施大刀闊斧的內部結構調整,之後立即投入到全麵的全毬化進程中。本文以三星電子、LG電子等韓國先進企業為例,重點剖析瞭其新興市場戰略、經營理唸與經營模式的創新及其成效。而韓國先進企業全毬化戰略的成功,則離不開特定的宏觀環境和政府政策的有力支持。
임하일차대적위궤,왕왕시일개대랑도사적과정。한국재과거적십년간,선후경력료량차금융위궤적타격。면대위궤,한국화한국기업선시실시대도활부적내부결구조정,지후립즉투입도전면적전구화진정중。본문이삼성전자、LG전자등한국선진기업위례,중점부석료기신흥시장전략、경영이념여경영모식적창신급기성효。이한국선진기업전구화전략적성공,칙리불개특정적굉관배경화정부정책적유력지지。
It is believed that a financial crisis is a selective process in which only the superior enterprises survive. In the past ten years, South Korea has experienced two financial crises. To face them, South Korea and its enterprises have firstly conducted some drastic internal structural adjustments, and then rendered themselves into the operation of globalization. This paper analyses the emerging market strategies, management concepts as well as innovations in management and their effects on Samsung Electronics LG Electronics and other advanced enterprises in South Korea. It is concluded that the success of global strategy for South Korea advanced enterprises cannot be achieved without the specific macro environment and the support of policy by the government.