中国科技资源导刊
中國科技資源導刊
중국과기자원도간
CHINA SCIENCE & TECHNOLOGY RESOURCES REVIEW
2013年
6期
72-79
,共8页
科学传播方式%创新%互动式%体验式%科学传播效果
科學傳播方式%創新%互動式%體驗式%科學傳播效果
과학전파방식%창신%호동식%체험식%과학전파효과
science communication way%innovation%interactive%experience%science communication effect
创新科学技术和普及科学技术是科技发展的两个重要方面。科学传播已成为普及科学技术的主要形式和重要内容。科学传播对于向公众普及科学技术知识和方法,引导公众支持科技,参与创新具有重要作用。新时期的科学传播正面临着公众科普需求迅速变化和传播形式不断创新的机遇与挑战,传统的科学传播方式对公众的影响力和效果呈下降趋势,新媒体技术的广泛应用势必引发科学传播方式的变革。只有及时适应公众科学技术普及需求变化,加快创新科学传播方式,才能不断提高科学传播效果,提高公众的科学文化素养,促进创新科学技术与普及科学技术的协调、持续发展。
創新科學技術和普及科學技術是科技髮展的兩箇重要方麵。科學傳播已成為普及科學技術的主要形式和重要內容。科學傳播對于嚮公衆普及科學技術知識和方法,引導公衆支持科技,參與創新具有重要作用。新時期的科學傳播正麵臨著公衆科普需求迅速變化和傳播形式不斷創新的機遇與挑戰,傳統的科學傳播方式對公衆的影響力和效果呈下降趨勢,新媒體技術的廣汎應用勢必引髮科學傳播方式的變革。隻有及時適應公衆科學技術普及需求變化,加快創新科學傳播方式,纔能不斷提高科學傳播效果,提高公衆的科學文化素養,促進創新科學技術與普及科學技術的協調、持續髮展。
창신과학기술화보급과학기술시과기발전적량개중요방면。과학전파이성위보급과학기술적주요형식화중요내용。과학전파대우향공음보급과학기술지식화방법,인도공음지지과기,삼여창신구유중요작용。신시기적과학전파정면림착공음과보수구신속변화화전파형식불단창신적궤우여도전,전통적과학전파방식대공음적영향력화효과정하강추세,신매체기술적엄범응용세필인발과학전파방식적변혁。지유급시괄응공음과학기술보급수구변화,가쾌창신과학전파방식,재능불단제고과학전파효과,제고공음적과학문화소양,촉진창신과학기술여보급과학기술적협조、지속발전。
Innovation science and technology and popularization of science and technology are two important aspects of the development of science and technology. Science communication has become the main form of popularization of science and technology and important content. Science communication to the public for popularization of science and technology knowledge and methods, guide the public support of science and technology, the innovation of the important role. Science communication in the new period is facing the public science popularization rapidly changing demand and transmission form innovation opportunities and challenges, the traditional approach to science communication to the public the inlfuence and effect of a downward trend, the wide application of new media technology is bound to trigger a change in the way of science communication. Only changes in a timely manner to meet the needs of the public science and technology popularization, to speed up the innovation of science communication way, constantly improve the effect of science communication, improve the public scientiifc literacy, promote the innovation of science and technology and the popularization of science and technology of coordinated and sustainable development.