癌变·畸变·突变
癌變·畸變·突變
암변·기변·돌변
CARCINOGENSES,TERATOGENSIS AND MUTAGENESIS
2013年
6期
443-447,453
,共6页
预包装食品%营养标签%认知%影响因素
預包裝食品%營養標籤%認知%影響因素
예포장식품%영양표첨%인지%영향인소
pre-packaged food%nutrition labeling%cognition%influential factors
目的：了解太原市消费者对预包装食品营养标签的认知、使用现状及相关营养知识水平，为开展相关的营养教育和宣传提供依据。方法：采用自行设计的调查问卷，问卷的内容包括：被调查者的基本资料、对营养标签认知和使用状况、营养知识等，并采用随机分层抽样方法，于2013年4~5月，在太原市6个区内随机调查400名消费者，每区比例均衡。以调查员询问和被调查者自填相结合的问卷调查方法收集资料。由调查者对被调查者以面对面的方式进行，确保资料完整，数据符合要求。并应用SPSS软件对数据进行分析。结果：接受调查400人，有效问卷为390份，其中男性152人，女性238人，年龄(35.2±14.3)岁。食品营养标签的知晓率为79.3%；对标签内容和形式的满意度为83.3%；认为营养声称和营养成分功能声称有帮助的比例分别为68.7%和68.3%；43.3%的消费者总是经常阅读营养成分表，目的主要是了解食物的营养特性，合理膳食；有61.8%的消费者愿意依据营养标签提供的信息改变购买决策。分析食品营养标签对食品购买影响的相关因素进行Logistic回归建模，发现经常阅读营养成分表、认为营养声称有帮助的消费者更愿意依据标签所提供的信息决定购买选择。结论：消费者对营养标签的信任度和理解度较低，对营养标签认知和使用水平不高，为使消费者能够实际应用营养标签达到合理膳食的目的，建议加强对消费者使用营养标签的宣传教育。
目的：瞭解太原市消費者對預包裝食品營養標籤的認知、使用現狀及相關營養知識水平，為開展相關的營養教育和宣傳提供依據。方法：採用自行設計的調查問捲，問捲的內容包括：被調查者的基本資料、對營養標籤認知和使用狀況、營養知識等，併採用隨機分層抽樣方法，于2013年4~5月，在太原市6箇區內隨機調查400名消費者，每區比例均衡。以調查員詢問和被調查者自填相結閤的問捲調查方法收集資料。由調查者對被調查者以麵對麵的方式進行，確保資料完整，數據符閤要求。併應用SPSS軟件對數據進行分析。結果：接受調查400人，有效問捲為390份，其中男性152人，女性238人，年齡(35.2±14.3)歲。食品營養標籤的知曉率為79.3%；對標籤內容和形式的滿意度為83.3%；認為營養聲稱和營養成分功能聲稱有幫助的比例分彆為68.7%和68.3%；43.3%的消費者總是經常閱讀營養成分錶，目的主要是瞭解食物的營養特性，閤理膳食；有61.8%的消費者願意依據營養標籤提供的信息改變購買決策。分析食品營養標籤對食品購買影響的相關因素進行Logistic迴歸建模，髮現經常閱讀營養成分錶、認為營養聲稱有幫助的消費者更願意依據標籤所提供的信息決定購買選擇。結論：消費者對營養標籤的信任度和理解度較低，對營養標籤認知和使用水平不高，為使消費者能夠實際應用營養標籤達到閤理膳食的目的，建議加彊對消費者使用營養標籤的宣傳教育。
목적：료해태원시소비자대예포장식품영양표첨적인지、사용현상급상관영양지식수평，위개전상관적영양교육화선전제공의거。방법：채용자행설계적조사문권，문권적내용포괄：피조사자적기본자료、대영양표첨인지화사용상황、영양지식등，병채용수궤분층추양방법，우2013년4~5월，재태원시6개구내수궤조사400명소비자，매구비례균형。이조사원순문화피조사자자전상결합적문권조사방법수집자료。유조사자대피조사자이면대면적방식진행，학보자료완정，수거부합요구。병응용SPSS연건대수거진행분석。결과：접수조사400인，유효문권위390빈，기중남성152인，녀성238인，년령(35.2±14.3)세。식품영양표첨적지효솔위79.3%；대표첨내용화형식적만의도위83.3%；인위영양성칭화영양성분공능성칭유방조적비례분별위68.7%화68.3%；43.3%적소비자총시경상열독영양성분표，목적주요시료해식물적영양특성，합리선식；유61.8%적소비자원의의거영양표첨제공적신식개변구매결책。분석식품영양표첨대식품구매영향적상관인소진행Logistic회귀건모，발현경상열독영양성분표、인위영양성칭유방조적소비자경원의의거표첨소제공적신식결정구매선택。결론：소비자대영양표첨적신임도화리해도교저，대영양표첨인지화사용수평불고，위사소비자능구실제응용영양표첨체도합리선식적목적，건의가강대소비자사용영양표첨적선전교육。
OBJECTIVE:To study the cognition status and using of pre-packaged food nutrition labeling and related knowledge of nutrition in Taiyuan consumers and to provide basis for nutrition education and publicity. METHODS:A self-designed questionnaire included the basic data of respondents,nutrition labeling cognition and usage,nutrition knowledge. Using stratified random sampling method,we surveyed 400 consumers proportionately in 6 districts of Taiyuan city in April to May 2013. The data were collected through residents completing the questionnaire themselves or through being interviewed. Face-to-face interviews data ensured integrity and met the requirements. And the data was analyzed by SPSS. RESULTS:400 people were interviewed and 390 valid questionnairs returned, including 152 males and 238 females,with the mean age as (35.2±14.3) years. Food nutrition label awareness rate was 79.3%;satisfied with the label contents and forms was 83.3%;that nutrition claims and nutrient function claims helpful were 68.7% and 68.3%, respectively;43.3% of consumers always/often read the nutrition facts to understand the nutritional properties of food and suitable diet;61.8%of consumers were willing to change their choice according to the information on nutrition labelling. Logistic regression analysis of factors related to food nutrition labels on food to buy found that consumers who often read the nutrient composition and thought nutrition claims were helpful were more willing to choose according to the label information. CONCLUSION:Consumers’ trust on the nutrition label and understanding degree were low,and on the nutritional label cognition and use level were not high. To enable consumers to practically use nutrition label to achieve a rational diet,we should increase publicity and education on consumers to use nutrition labels.
