商业研究
商業研究
상업연구
COMMERCIAL RESEARCH
2013年
12期
178-183
,共6页
生鲜农产品%农超对接%渠道权力%Hotelling模型
生鮮農產品%農超對接%渠道權力%Hotelling模型
생선농산품%농초대접%거도권력%Hotelling모형
fresh agricultural products%farmer-supermarket direct-purchase%channel power%Hotelling model
本文基于Hotelling模型,分别构建了单一“农超对接”和多渠道并存这两种不同流通模式,比较分析了不同模式中合作社、超市和农贸市场的行为,探讨了合作社利用农贸市场来缓解超市渠道压力的可能性和可行性策略。研究发现当超市在渠道中具有的谈判权力较大时,合作社将更偏好于采用多渠道并存的流通模式;反之,则采用单一“农超对接”的流通模式。
本文基于Hotelling模型,分彆構建瞭單一“農超對接”和多渠道併存這兩種不同流通模式,比較分析瞭不同模式中閤作社、超市和農貿市場的行為,探討瞭閤作社利用農貿市場來緩解超市渠道壓力的可能性和可行性策略。研究髮現噹超市在渠道中具有的談判權力較大時,閤作社將更偏好于採用多渠道併存的流通模式;反之,則採用單一“農超對接”的流通模式。
본문기우Hotelling모형,분별구건료단일“농초대접”화다거도병존저량충불동류통모식,비교분석료불동모식중합작사、초시화농무시장적행위,탐토료합작사이용농무시장래완해초시거도압력적가능성화가행성책략。연구발현당초시재거도중구유적담판권력교대시,합작사장경편호우채용다거도병존적류통모식;반지,칙채용단일“농초대접”적류통모식。
This paper respectively constructed the circulation models of single sale channel of “farmer-supermarket di-rect-purchase” and multi -channels coexistence , compared behavior characteristics of co -operatives , supermarkets and free markets in different circulation models , and analyzed how co-operatives can take advantage of the competition between supermarkets and free markets to reduce the channel pressure .We found that co -operatives would prefer to choose the circulation model of multi -channels when the supermarket was more powerful; conversely , the co-opera-tives would prefer to choose the circulation model of “farmer-supermarket direct -purchase”.