常熟理工学院学报
常熟理工學院學報
상숙리공학원학보
JOURNAL OF CHANGSHU INSTITUTE OF TECHNOLOGY
2014年
3期
101-107
,共7页
旅游购物%满意度%IPA分析法%尚湖景区
旅遊購物%滿意度%IPA分析法%尚湖景區
여유구물%만의도%IPA분석법%상호경구
tourism shopping%satisfaction%IPA analysis%Shang Lake Scenic Area
旅游购物是旅游产业发展的重要组成部分,是影响游客旅游满意度的重要因素。本研究以国家5A级景区--常熟尚湖风景区为研究对象,对游客进行旅游购物项目的重要性和满意度感知调查,通过样本T检验发现有7个项目存在显著差异;运用IPA分析法将尚湖旅游购物项目游客感知现状划分为4个区域,发现有7个项目位于高重要性与低满意度区域。针对这一结果,尚湖风景区应该在旅游点空间布置、特色旅游产品开发以及旅游服务质量等方面加以改善,以提升游客景区购物满意度。
旅遊購物是旅遊產業髮展的重要組成部分,是影響遊客旅遊滿意度的重要因素。本研究以國傢5A級景區--常熟尚湖風景區為研究對象,對遊客進行旅遊購物項目的重要性和滿意度感知調查,通過樣本T檢驗髮現有7箇項目存在顯著差異;運用IPA分析法將尚湖旅遊購物項目遊客感知現狀劃分為4箇區域,髮現有7箇項目位于高重要性與低滿意度區域。針對這一結果,尚湖風景區應該在旅遊點空間佈置、特色旅遊產品開髮以及旅遊服務質量等方麵加以改善,以提升遊客景區購物滿意度。
여유구물시여유산업발전적중요조성부분,시영향유객여유만의도적중요인소。본연구이국가5A급경구--상숙상호풍경구위연구대상,대유객진행여유구물항목적중요성화만의도감지조사,통과양본T검험발현유7개항목존재현저차이;운용IPA분석법장상호여유구물항목유객감지현상화분위4개구역,발현유7개항목위우고중요성여저만의도구역。침대저일결과,상호풍경구응해재여유점공간포치、특색여유산품개발이급여유복무질량등방면가이개선,이제승유객경구구물만의도。
Tourism shopping is an important part of tourism industry development, and has a significant impact on tourist satisfaction. Taking the national 5A level scenic spot: Shang Lake Scenic Area as the research object, this paper conducts an investigation into importance and satisfaction degree of perceived tourism shopping project to tourists. By sample t-test, it has been found that there are significant differences in 7 projects. The tourists’per-ception of Shang Lake tourism shopping is divided into 4 regions through the IPA analysis method. The results show that seven projects are located in the region of high importance and low satisfaction. According to the results of this study, the Shang Lake scenic area should be improved to enhance the tourism shopping satisfaction in tour-ism space layout, the development of special tourism products and tourism service quality.