CAJ | 학술논문

微信作为一种新兴的掌上交流软件，其便捷快速的信息接收和传输方式受到越来越多人的青睐。借助微信平台传播快、受众广、影响力大的优势，能有效发挥“气象微信”在城市防灾减灾中的积极作用，进一步提升气象部门的服务能力。阐述了微信及微信公众平台的概念，分析了微信公众平台深受公众青睐的原因，介绍了气象微信公众平台可实现的主要功能，并从官方气象微信的定位、用户的发展、内容的提升、团队的运营等方面，讨论了关于气象微信公众平台发展的问题。
미신작위일충신흥적장상교류연건，기편첩쾌속적신식접수화전수방식수도월래월다인적청래。차조미신평태전파쾌、수음엄、영향력대적우세，능유효발휘“기상미신”재성시방재감재중적적겁작용，진일보제승기상부문적복무능력。천술료미신급미신공음평태적개념，분석료미신공음평태심수공음청래적원인，개소료기상미신공음평태가실현적주요공능，병종관방기상미신적정위、용호적발전、내용적제승、단대적운영등방면，토론료관우기상미신공음평태발전적문제。
Micro-letter, being as an emerging handheld communication software, is favored by more and more people because of its convenient and rapid information receiving and transmitting mode. With the help of micro-letter platform’s advantages of fast transmission, wide audience and big influence, can give effective play to the active function of meteorological micro-letter in urban disaster prevention and mitigation, and can further enhance the service ability of the meteorological department. This paper expounds the concepts of micro-letter and micro-letter public platform, analyzes the reasons why the MMPP is favored by the public, introduces the main realizable functions of MMPP, and discusses the development of MMPP from aspects of the positioning of the official meteorological micro-letter, the development of users, the upgrading of contents, and the operation of the team, etc.