CAJ | 학술논문

在商务交往中，个人关系是一种双刃剑，既能够促进甚至决定顾客和企业关系的发展，又由于稳定性的缺乏或过于强调个人关系给企业带来风险。企业应客观认识个人关系的作用，加强基础管理工作和客户关系管理，完善客户档案，建立与顾客之间互动的关系网络，做好关键时刻的具体工作。同时，企业应采取措施，留住关键员工，促进个人关系向企业层面关系转化，促进和带动顾企关系的发展，实现企业的经营目标。
재상무교왕중，개인관계시일충쌍인검，기능구촉진심지결정고객화기업관계적발전，우유우은정성적결핍혹과우강조개인관계급기업대래풍험。기업응객관인식개인관계적작용，가강기출관리공작화객호관계관리，완선객호당안，건립여고객지간호동적관계망락，주호관건시각적구체공작。동시，기업응채취조시，류주관건원공，촉진개인관계향기업층면관계전화，촉진화대동고기관계적발전，실현기업적경영목표。
To use private connections to do business for companies is like a two-edged sword, which could both contribute to sound rela-tions between customers and enterprises, and lead to risks because of instability and overdependence on private ties. Enterprises should objectively understand the role of personal ties in business operation, strengthen the basic management and customer relations manage-ment, improve customer profiles, build networks of customers, and do specific work at a critical moment. Meanwhile, enterprises should try to refrain from brain drain, evolve private ties into corporate public relations, and develop relations between customers and enterprises in a way of achieving business objectives.