科教文汇
科教文彙
과교문회
EDUCATION SCIENCE & CULTURE MAGAZINE
2013年
35期
142-143
,共2页
校园文化品牌%软实力%高职院校
校園文化品牌%軟實力%高職院校
교완문화품패%연실력%고직원교
campus cultural brands%soft power%higher vocational colleges
校园文化品牌对于高职院校的成长至关重要，是扩大学校影响、打造优势教育品牌的重要途径。本文主要介绍了高职院校进行文化品牌建设的基本内涵，并分析了提升院校软实力的时代需要，进而提出了促进高校文化软实力建设的策略，以期为创建校园文化品牌提供些许建议。
校園文化品牌對于高職院校的成長至關重要，是擴大學校影響、打造優勢教育品牌的重要途徑。本文主要介紹瞭高職院校進行文化品牌建設的基本內涵，併分析瞭提升院校軟實力的時代需要，進而提齣瞭促進高校文化軟實力建設的策略，以期為創建校園文化品牌提供些許建議。
교완문화품패대우고직원교적성장지관중요，시확대학교영향、타조우세교육품패적중요도경。본문주요개소료고직원교진행문화품패건설적기본내함，병분석료제승원교연실력적시대수요，진이제출료촉진고교문화연실력건설적책략，이기위창건교완문화품패제공사허건의。
The campus cultural brand is of great significance to the development of higher vocational colleges, as it is an impor-tant approach to expand college influences and construct prepon-derant education brands. This paper mainly introduces the basic connotation of cultural brand construction in higher vocational colleges, analyzes the need of the times for higher vocational col-leges to improve their own soft power, and then puts forward strategies of promoting the soft power construction of colleges, hoping to provide some suggestions for the construction of cam-pus cultural brands.
