CAJ | 학술논문

体育媒介是商业信息和媒体发生一定联系的体育精神、人物、组织、赛事等的统称。体育媒介因体育的迅速发展而发展。文章从体育媒介的概念入手，对体育媒介市场以及广告定位做了简要阐述，并浅析了体育媒介的广告经营策略。文章认为，不同体育媒介的广告需要不同的策划，只有广告与体育媒介完美的结合，才能在最大程度上对商品起到宣传作用。
체육매개시상업신식화매체발생일정련계적체육정신、인물、조직、새사등적통칭。체육매개인체육적신속발전이발전。문장종체육매개적개념입수，대체육매개시장이급엄고정위주료간요천술，병천석료체육매개적엄고경영책략。문장인위，불동체육매개적엄고수요불동적책화，지유엄고여체육매개완미적결합，재능재최대정도상대상품기도선전작용。
Sports media is the occurrence of certain business information and media contacts collectively the spirit of sport, people, organizations, events and so on. Sports media is due to the rapid development of sports and development. The article starts with the concept of sports media, sports media and advertising market positioning, briefly describes and analyzes the advertising business strategy of sports media. The study finds that different sports require different advertising media planning, advertising and sports media only perfect combination to play an advocacy role for commodities to the maximum extent.