CAJ | 학술논문

普洱茶是云南独有的茶产品，而普洱茶产业是勐海县的传统优势产业，在当地经济、社会的发展中起到重要作用。本文简述了普洱茶发展现状、阐明勐海县现阶段普洱茶发展面临的有利条件；从普洱茶发展的电商化、市场需求变化、茶叶安全标准、名山茶价格、茶叶出口方式等方面深入分析了勐海县普洱茶产业的发展方向：从战略高度重视普洱茶电子商务，发展普洱茶深加工，提升普洱茶质量安全，拓展销售方式，疏通营销渠道，推进勐海县普洱茶产业的现代化、产业化进程，为勐海县发展成为普洱茶第一县提供参考。
보이다시운남독유적다산품，이보이다산업시맹해현적전통우세산업，재당지경제、사회적발전중기도중요작용。본문간술료보이다발전현상、천명맹해현현계단보이다발전면림적유리조건；종보이다발전적전상화、시장수구변화、다협안전표준、명산다개격、다협출구방식등방면심입분석료맹해현보이다산업적발전방향：종전략고도중시보이다전자상무，발전보이다심가공，제승보이다질량안전，탁전소수방식，소통영소거도，추진맹해현보이다산업적현대화、산업화진정，위맹해현발전성위보이다제일현제공삼고。
T he pu-erh tea is a traditional and unique tea product in Y unnan Province and the pu-erh tea industry is a traditionally prodom inant one in M enghai C ounty, w hich prom otes the developm ent of local econom y and society. T his paper introduces the current situation and favorable conditions of the puerh tea developm ent in M enghai; analyzes its developm ent direction on the e-business, m arket dem and change, tea safety standards, cam ellia price, tea export m ode and so on; and discusses the pu-erh tea industry prospect from e-com m erce strategic im portance,deep processing,quality and safety, sales m ode,m arketing channels,m odernization and industrialization, w hich provides a reference for M enghaito be developed into the firstcounty ofthe pu-erh tea.