CAJ | 학술논문

茶产业是东南亚地区的传统优势产业，近年来，印度尼西亚和越南两国茶产业发展迅速，进一步巩固了东南亚地区茶产业在国际市场上的地位。本文从东南亚茶产业发展现状入手，采用SWOT方法分析了东南亚茶产业发展中存在的优势、劣势、机会、威胁，阐明了东南亚茶叶在国际市场竞争中的地位和实力、提出了东南亚茶产业健康可持续发展的战略。
다산업시동남아지구적전통우세산업，근년래，인도니서아화월남량국다산업발전신속，진일보공고료동남아지구다산업재국제시장상적지위。본문종동남아다산업발전현상입수，채용SWOT방법분석료동남아다산업발전중존재적우세、열세、궤회、위협，천명료동남아다협재국제시장경쟁중적지위화실력、제출료동남아다산업건강가지속발전적전략。
Tea industry is a traditionalsuperior industry in SoutheastA sia.In recentyears,the tea industry has developed rapidly in Indonesia and V ietnam , and it further consolidates its position in the international m arket. This paper analyzes the strong points, w eaknesses, opportunities and threats on the developm entof tea industry in SoutheastA sia by the m ethod of SW O Tto understand its status and strengths in the internationalm arketcom petition w ell,and puts forw ard its healthy and sustainable developm entstrategy.