CAJ | 학술논문

CSR战略是一种差异化竞争要素，可以激发创新，生成新的竞争优势。企业资源学派认为企业能力决定了企业能否通过CSR战略赢得竞争优势。总结出经营资源的整合能力、技术创新能力、事业创新能力、利益相关者的整合能力四种有价值的企业能力。通过对尚德电力和中粮集团进行比较案例分析，提出我国企业要重视掌控核心技术链或产业链的关键环节，注重动态能力的培育、改善与升级，只有将企业能力与企业的CSR战略相匹配，才能支撑企业赢得持续的竞争优势。
CSR전략시일충차이화경쟁요소，가이격발창신，생성신적경쟁우세。기업자원학파인위기업능력결정료기업능부통과CSR전략영득경쟁우세。총결출경영자원적정합능력、기술창신능력、사업창신능력、이익상관자적정합능력사충유개치적기업능력。통과대상덕전력화중량집단진행비교안례분석，제출아국기업요중시장공핵심기술련혹산업련적관건배절，주중동태능력적배육、개선여승급，지유장기업능력여기업적CSR전략상필배，재능지탱기업영득지속적경쟁우세。
CSR strategy is a kind of differentiated competitive factor which could stimulate innovation and create new competitive advantage. However, RBV Schools appreciated that enterprise capability determined whether enter-prises could obtain competitive advantage. Based on the present literatures, this paper summarized four valuable ca-pabilities, which were management resource integration capability, technology innovation capability, business innova-tion capability and stakeholder integration capability. With the comparative case study of Suntech-Power and COF-CO, we proposed that Chinese enterprises should make emphasis on managing and controlling the core technologi-cal chains and core industrial chains, cultivating, improving and upgrading its dynamic capabilities, and matching the capabilities with its CSR strategy, so that they could win the continuous competitive advantage.