CAJ | 학술논문

当前我们已经处于一个现代化程度较高的社会，随之带来的是消费社会的来临，在消费领域当中，商品属性发生背离。文章从异化入手，分析了消费领域里的异化现象，重点阐述了消费内容、消费途径、消费产品和消费过程中呈现的异化现象。异化实际上是对可持续发展的背离，要合理消费，达至消费理性。
당전아문이경처우일개현대화정도교고적사회，수지대래적시소비사회적래림，재소비영역당중，상품속성발생배리。문장종이화입수，분석료소비영역리적이화현상，중점천술료소비내용、소비도경、소비산품화소비과정중정현적이화현상。이화실제상시대가지속발전적배리，요합리소비，체지소비이성。
Currently our society is at a higher level of modernization, which has led to the advent of consump-tion society. Given the deviation of commodity attributes in terms of consumption, this paper attempts to analyze multi-alienation in consumption from the perspective of alienation and to highlight alienation in the contents, chan-nels, products and process of consumption. In consideration of the deviation of alienation from the sustainable de-velopment, efforts should be made to consume sensibly so as to attain rational consumption.