CAJ | 학술논문

在互联网时代向移动互联网时代转变的背景下，势必带来旅游营销思维的改变。微博作为移动互联网时代的产物，其具有聚集人气高、广告效果好及成本低的典型特点。旅游营销学中指出“有人气的地方就会有潜在的旅游市场”，故利用微博作为工具进行旅游营销是目前的一种新视角与思路。基于旅游城镇利用微博营销城镇旅游可行性与必要性的分析，本文提出了旅游城镇旅游微博营销途径的实现方法。
재호련망시대향이동호련망시대전변적배경하，세필대래여유영소사유적개변。미박작위이동호련망시대적산물，기구유취집인기고、엄고효과호급성본저적전형특점。여유영소학중지출“유인기적지방취회유잠재적여유시장”，고이용미박작위공구진행여유영소시목전적일충신시각여사로。기우여유성진이용미박영소성진여유가행성여필요성적분석，본문제출료여유성진여유미박영소도경적실현방법。
Change the background of the age of the Internet to the mobile Internet era, is bound to bring changes in tourism marketing thinking. Microblogging as a product of the mobile Internet era, it has gathered popularity, advertising effectiveness and low cost typical characteristics. Tourism marketing, pointed out that the "potential tourism market," the popular will, so the use of microblogging as a tool for tourism marketing is a new perspective and ideas. Analysis of the feasibility and necessity of microblogging marketing of urban tourism based on tourist towns, this paper presents the implementation of a tourist town travel microblogging marketing channels.